Rahaf Harfoush
New media strategist; Co-founder Red Thread Inc; author.
Contributor Biography
Ms. Harfoush is a Digital Innovation & Foresight Strategist currently working on her second book entitled "ArchiTechs: How to Live, Work & Govern in a HyperConnected world." She is the co-founder of Red Thread Inc, a consulting agency that provides clients with out-of-the-box thinking to tackle strategic challenges.
Formerly, Rahaf was the Associate Director of the Technology Pioneer Programme at the World Economic Forum in Geneva, Switzerland. Her first book, “Yes We Did: An Insider’s Look at How Social Media Built the Obama Brand,” was published in 2008. Rahaf was the research coordinator for the best-selling Wikinomics: How Mass Collaboration Changes Everything (Tapscott 2006), and contributor to bothGrown Up Digital: How the Net Generation is Changing Your World (Tapscott 2008).
She currently serves on the board of directors for Taking It Global, a non-profit that enables the world’s largest online community of youth to create positive changes in their cities.








