Gary Schwartz
CEO, Impact Mobile, Inc.; chair, MEF North America.
Last Contribution:
Changing the Game in Retail Politics
Contributor Biography
Over the past 10 years, Gary has played a leadership role in the mobile industry. He is the CEO of Impact Mobile, Inc., Chair of MEF North America, and the author of The Impulse Economy, published by Simon & Schuster, Aria Imprint.
In 2002, Gary ran the first cross-carrier short code campaign in North America. In 2006, he founded the mobile committee for the Interactive Advertising Bureau and has worked to publish literature such as the Mobile Buyer's Guide helping extend the digital buy into mobile (for which he received an IAB award for industry excellence in 2009).
Additionally, in 2007, Gary started work to help establish a joint task force between the Mobile Marketing Association (MMA) and the IAB with the aid of the Media Rating Council (MRC) to develop global, auditable mobile measurement standards.
In 2010, Gary was elected as the Chair of MEF North America with a remit to develop a mobile commerce practice to service brands, retailers, and content owners (for which he received an MEF award for industry excellence). Currently, in partnership with MEF and a number of industry groups including the X9 security standards body, Gary is working to develop m-commerce security and privacy guidelines.
Gary is the recipient of the Macromedia People Choice Award and the Dodge Foundation award for innovation. He is an Asia and Japan Foundation Fellow.
