Advertising the Apocalypse

The dedicated followers of Harold Camping have spent their savings to spread the message.

Before joining Harold Camping's Family Radio, Guy Von Harringa was an atheist attending the University of California, San Diego. Today he spends what he says will be his last week on Earth co-ordinating an international outreach campaign from the small two-storey headquarters of Family Radio in Oakland, Calif.

Von Harringa is just one of the many devotees who have thrown their life savings on the line to warn the world of the upcoming Rapture on May 21. The humble organization has posted billboards around the world and placed billions of ads online. As a result, the unconventional claim has received unprecedented attention.

Related links:

David Eagleman's take: If you can't find a religion. Make your own.

For more on this topic, check out: God Keep Our Land? Imagining a Secular Canada

Bored after being left behind in the Rapture? Check out The Video Game at 50.

Photo courtesy of Reuters.