this american life

Recipe For Coca-Cola Revealed

  • First Posted: Feb 15 2011 08:06 AM
  • Updated: 3 minutes ago

It turns out the secret ingredient is Ira Glass.

The Coca-Cola company has long made a big deal about how secret its formula for the famous soft drink is, claiming that only two people on earth know the full recipe at any one time. It turns out the cat was out of the bag some time ago, but it just took some intrepid people at a public radio show to realize it. On the most recent episode of National Public Radio's This American Life, host Ira Glass reveals that the Coke recipe was printed, in full and without fanfare, in a 1979 edition of the Atlanta Journal-Constitution. The show’s producers tested it in a lab and found with some slight modifications, they could create something pretty close to the real thing.

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